Who Listens to Podcasts?

Within the spring of each 12 months, Edison Research releases its compiled statistics for the prior 12 months concerning podcasting and podcast listeners. One thing is definitely evident, each yr, podcasting is changing into more and more popular. The truth is, podcasting is the fastest rising communication medium on the earth!

It is reported that sixty two million folks listen to podcasts each week! And the average podcast listener has a minimum of 7 totally different podcasts they listen to, normally on their smart phone!

The common listener will do so while at dwelling (ninety%), or while commuting to and from work (64%). Almost half of the respondents additionally said they listen to podcasts while working out or out for a walk (forty nine%).

That does this mean for you?

Look on the three methods of communication in the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and blog posts). Two of the three require captivated consideration (video and written). Only one methodology of communication will permit people to do different activities while nonetheless acquiring the data they desire. Audio!

Your listeners do not need to be tied down to a computer screen to look at or read your information. They’ll take their smart phone with them to the gym, in the car, out for a walk or while working around the house or in the yard. Even modern vehicles are implementing podcast listening units (USB and built-in audio) that support podcasting!

I’m courting myself a bit here, however I can keep in mind when automobiles only came geared up with AM radio. FM was a “particular order” item! My how times have modified!

When you will have a podcast that provides data that folks need to consume, they will find a way to obtain it. That is the total function of podcasting, to provide information. That info will be fiction or non-fiction; news or entertainment. There are individuals who listen to your podcast, regardless of what niche you’re in. Clearly, the more widespread the area of interest, the bigger the potential audience. However you possibly can change into a major player in a smaller niche!

The average consumer of podcast audio reports they’re doing housework, chores or just “nothing at all” (70+%). More than half (52%) are driving!

Your podcast is the way to speak your story to people who must hear. And the people in your niche will listen.

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