Within the spring of every yr, Edison Research releases its compiled statistics for the prior year regarding podcasting and podcast listeners. One thing is definitely evident, each 12 months, podcasting is becoming more and more popular. The truth is, podcasting is the fastest growing communication medium on the earth!
It is reported that sixty two million individuals listen to podcasts every week! And the average podcast listener has not less than 7 different podcasts they listen to, normally on their smart phone!
The common listener will achieve this while at dwelling (ninety%), or while commuting to and from work (64%). Virtually half of the respondents also said they listen to podcasts while working out or out for a walk (forty nine%).
That does this mean for you?
Look at the three methods of communication in the mass media market. Audio (radio and podcasting), visible (television or movies) and written (newspapers, magazines and weblog posts). Two of the three require captivated consideration (video and written). Only one methodology of communication will allow folks to do different activities while still acquiring the data they desire. Audio!
Your listeners do not have to be tied down to a computer screen to watch or read your information. They will take their smart phone with them to the gym, in the automotive, out for a walk or while working around the house or in the yard. Even fashionable cars are implementing podcast listening units (USB and built-in audio) that assist podcasting!
I am dating myself a bit right here, but I can bear in mind when automobiles only came geared up with AM radio. FM was a “special order” item! My how occasions have changed!
When you will have a podcast that provides info that individuals wish to eat, they are going to discover a way to acquire it. That is the entire goal of podcasting, to provide information. That information might be fiction or non-fiction; news or entertainment. There are individuals who listen to your podcast, regardless of what niche you’re in. Obviously, the more well-liked the niche, the bigger the potential audience. But you can become a serious player in a smaller niche!
The typical consumer of podcast audio reports they are doing housework, chores or just “nothing at all” (70+%). More than half (fifty two%) are driving!
Your podcast is the way to speak your story to those who have to hear. And the folks in your niche will listen.
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