In the spring of every yr, Edison Research releases its compiled statistics for the prior yr concerning podcasting and podcast listeners. One thing is definitely evident, each year, podcasting is becoming more and more popular. The truth is, podcasting is the fastest growing communication medium in the world!
It’s reported that sixty two million people listen to podcasts every week! And the typical podcast listener has at least 7 completely different podcasts they listen to, normally on their smart phone!
The typical listener will do so while at residence (90%), or while commuting to and from work (64%). Virtually half of the respondents also said they listen to podcasts while working out or out for a walk (49%).
That does this imply for you?
Look at the three strategies of communication within the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and weblog posts). Two of the three require captivated attention (video and written). Only one method of communication will allow people to do other activities while still acquiring the knowledge they desire. Audio!
Your listeners do not must be tied down to a computer screen to watch or read your information. They are going to take their smart phone with them to the gym, in the automotive, out for a walk or while working around the house or within the yard. Even modern automobiles are implementing podcast listening devices (USB and constructed-in audio) that assist podcasting!
I am dating myself a bit here, but I can keep in mind when automobiles only got here outfitted with AM radio. FM was a “particular order” item! My how times have modified!
When you could have a podcast that provides data that people want to consume, they’ll discover a way to acquire it. That’s the complete goal of podcasting, to provide information. That information can be fiction or non-fiction; news or entertainment. There are individuals who listen to your podcast, regardless of what area of interest you are in. Clearly, the more well-liked the niche, the bigger the potential audience. However you can grow to be a major player in a smaller area of interest!
The average consumer of podcast audio reports they’re doing housework, chores or just “nothing in any respect” (70+%). More than half (52%) are driving!
Your podcast is the way to speak your story to those that must hear. And the individuals in your niche will listen.
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