Who Listens to Podcasts?

Within the spring of each year, Edison Research releases its compiled statistics for the prior yr concerning podcasting and podcast listeners. One thing is definitely evident, each year, podcasting is changing into more and more popular. The truth is, podcasting is the fastest rising communication medium in the world!

It is reported that sixty two million individuals listen to podcasts each week! And the average podcast listener has a minimum of 7 different podcasts they listen to, often on their smart phone!

The typical listener will accomplish that while at residence (90%), or while commuting to and from work (sixty four%). Nearly half of the respondents additionally said they listen to podcasts while working out or out for a walk (forty nine%).

That does this mean for you?

Look at the three methods of communication within the mass media market. Audio (radio and podcasting), visible (television or videos) and written (newspapers, magazines and blog posts). Two of the three require captivated consideration (video and written). Only one method of communication will allow folks to do different activities while nonetheless acquiring the information they desire. Audio!

Your listeners do not must be tied down to a pc screen to look at or read your information. They are going to take their smart phone with them to the gym, within the automobile, out for a walk or while working around the house or in the yard. Even modern automobiles are implementing podcast listening units (USB and built-in audio) that assist podcasting!

I’m dating myself a bit here, but I can keep in mind when cars only came equipped with AM radio. FM was a “special order” item! My how instances have modified!

When you might have a podcast that provides data that people need to consume, they are going to discover a way to acquire it. That’s the entire function of podcasting, to provide information. That data can be fiction or non-fiction; news or entertainment. There are people who listen to your podcast, regardless of what area of interest you’re in. Clearly, the more in style the niche, the bigger the potential audience. However you possibly can develop into a serious player in a smaller area of interest!

The common consumer of podcast audio reports they are doing housework, chores or just “nothing at all” (70+%). More than half (fifty two%) are driving!

Your podcast is the way to communicate your story to people who must hear. And the people in your niche will listen.

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