Who Listens to Podcasts?

Within the spring of each year, Edison Research releases its compiled statistics for the prior 12 months concerning podcasting and podcast listeners. One thing is definitely evident, each and every yr, podcasting is becoming more and more popular. The truth is, podcasting is the fastest rising communication medium on the planet!

It is reported that sixty two million individuals listen to podcasts each week! And the common podcast listener has at the very least 7 totally different podcasts they listen to, normally on their smart phone!

The common listener will do so while at house (90%), or while commuting to and from work (sixty four%). Almost half of the respondents additionally said they listen to podcasts while working out or out for a walk (forty nine%).

That does this mean for you?

Look at the three strategies of communication in the mass media market. Audio (radio and podcasting), visible (television or videos) and written (newspapers, magazines and weblog posts). Two of the three require captivated attention (video and written). Only one method of communication will allow people to do other activities while nonetheless obtaining the knowledge they desire. Audio!

Your listeners don’t have to be tied down to a computer screen to observe or read your information. They’ll take their smart phone with them to the gym, in the automotive, out for a walk or while working around the house or within the yard. Even modern vehicles are implementing podcast listening devices (USB and built-in audio) that assist podcasting!

I’m relationship myself a bit here, but I can keep in mind when automobiles only got here equipped with AM radio. FM was a “particular order” item! My how times have modified!

When you’ve a podcast that provides info that individuals need to consume, they’ll find a way to acquire it. That’s the entire function of podcasting, to provide information. That info might be fiction or non-fiction; news or entertainment. There are individuals who listen to your podcast, regardless of what niche you might be in. Obviously, the more popular the area of interest, the bigger the potential audience. But you’ll be able to change into a serious player in a smaller area of interest!

The typical consumer of podcast audio reports they’re doing housework, chores or just “nothing at all” (70+%). More than half (fifty two%) are driving!

Your podcast is the way to communicate your story to those that have to hear. And the folks in your niche will listen.

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