In the spring of every 12 months, Edison Research releases its compiled statistics for the prior yr regarding podcasting and podcast listeners. One thing is definitely evident, every 12 months, podcasting is changing into more and more popular. In reality, podcasting is the fastest growing communication medium on this planet!
It’s reported that sixty two million folks listen to podcasts each and every week! And the average podcast listener has not less than 7 totally different podcasts they listen to, normally on their smart phone!
The common listener will achieve this while at residence (ninety%), or while commuting to and from work (64%). Virtually half of the respondents also said they listen to podcasts while working out or out for a walk (forty nine%).
That does this mean for you?
Look at the three strategies of communication within the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and weblog posts). Two of the three require captivated consideration (video and written). Only one methodology of communication will permit individuals to do other activities while still obtaining the information they desire. Audio!
Your listeners don’t have to be tied down to a pc screen to look at or read your information. They may take their smart phone with them to the gym, in the car, out for a walk or while working across the house or within the yard. Even fashionable vehicles are implementing podcast listening devices (USB and constructed-in audio) that help podcasting!
I am dating myself a bit here, but I can keep in mind when cars only got here geared up with AM radio. FM was a “particular order” item! My how instances have modified!
When you will have a podcast that provides information that people need to devour, they will discover a way to obtain it. That’s the whole objective of podcasting, to provide information. That information may be fiction or non-fiction; news or entertainment. There are people who listen to your podcast, regardless of what area of interest you’re in. Clearly, the more popular the area of interest, the bigger the potential audience. But you possibly can become a serious player in a smaller area of interest!
The typical consumer of podcast audio reports they’re doing housework, chores or just “nothing in any respect” (70+%). More than half (fifty two%) are driving!
Your podcast is the way to communicate your story to those that need to hear. And the folks in your area of interest will listen.
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