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Try the ALL-Access level membership for 14 days — if you are not fully satisfied, you may cancel earlier than the end of your guarantee interval and we will refund the full amount you’ve paid. Any complimentary bonus reports you receive are yours to keep. This article contains too many or too-prolonged quotations for an encyclopedic entry. Please assist improve the article by presenting facts as a neutrally-worded summary with applicable citations. Consider transferring direct quotations to Wikiquote. It is the systematic gathering, recording, and evaluation of qualitative and quantitative knowledge about points referring to advertising products and services. The purpose of promoting research is to establish and assess how altering elements of the advertising and marketing mix impacts buyer behavior. The time period is commonly interchanged with market analysis; nevertheless, knowledgeable practitioners may wish to attract a distinction, in that market research is anxious particularly with markets, while advertising analysis is worried specifically about marketing processes.